Ford Case Study
Date: December 2008
Magazine: Country Weekly
Offer: Readers received a free Toby Keith wallpaper for their cell phone
Client Feedback: “Country Weekly is always looking for new ways to engage our audience. With Spyderlynk’s SnapTag technology, the magazine page becomes instantly interactive for readers with camera phones. For our advertisers, we can create custom promotions with branded SnapTags to give our audience mobile content from stars they love. We embrace the SnapTag as a fun way to connect the magazine with mobile as well as brands with fans.” Jeff Meltesen, Director of Marketing, Country Weekly.
