A SnapTag is Your Logo.... but Interactive
Consumers use camera phones to snap and send
a photo of the SnapTag to a designated short code or email address
The SnapTag response is returned to the consumer via a text or multimedia message
Response messages pay off the call to action delivered on marketing materials enabing entry intopromotions, the distribution of videos, mobile commerce, the initiation of a mobile relationship and more.
A brandable, more accessible alternative to a 2D mobile barcode, SnapTags enable advertisers to make their brand logo a portal to mobile interactivity from any placement on any marketing material.
