SpyderLynk Selected as a 2009 DEMOgala Showcase Company
The 20 selected companies are seen as the most innovative technology companies in Colorado.
10.07.2009 – SpyderLynk announced today it has been chosen as one of the 20 showcase companies for the 2009 DEMOgala technology conference on Oct. 8, 2009 at the Denver Convention Center. DEMOgala is the region’s largest technology conference, with a showcase of demonstrations from innovative Colorado companies and more than 40 Founders and CEOs from around the nation. These leading edge entrepreneurs will be sharing insight on how they are leveraging technology for success.
SpyderLynk is a mobile marketing and technology company adding an interactive functionality to brand marketing through a proprietary SnapTag. Each SnapTag is created with a brand logo and SpyderLynk’s Code Ring Technology. SnapTags placed on brand marketing materials give consumers access to brand information, multi-media content, promotional opportunities, retail store locations, discounts, samples and much, much more.
When they encounter an engaging brand opportunity, consumers use a camera phone to snap a photo of the SnapTag and send it to the phone number or email address provided to access the promised brand content.
With SnapTag, brand marketers not only have the luxury of adding interactivity to marketing materials, SpyderLynk’s Code Ring Technology also allows different brand offers and SnapTag placements to be coded and tracked separately, creating a new metric for measuring brand marketing efforts.
“We are honored about our selection as a showcase company. This is a prestigious opportunity to demonstrate our innovation and success,” said Nicole Skogg, CEO. “SpyderLynk’s technological innovation has created an opportunity for more interactive, trackable brand-marketing campaigns, not only improving the value of the marketing materials but also fostering a more dynamic relationship between marketers and consumers.
"We believe that the opportunity for new and innovative technologies, the current talent available in the market and the spirit of collaboration in Colorado have all contributed to our success at SpyderLynk,” added Skogg.
“Colorado has many success stories, and it’s important to recognize the advancements technology is having on companies here in Colorado, across the nation, and around the world,” said Su Hawk, president, CSIA. “Our DEMOgala provides the industry a once-a-year opportunity to experience first hand the technology that is being developed right here in our state. And SpyderLynk is one of those innovative companies.”
About SpyderLynk:
The SpyderLynk SnapTag is the only Mobile Barcode that enables advertisers to interact with consumers by incorporating brands, logos and custom messages into an interactive code accessible to almost any consumer with a camera phone. With 90% of advertising budgets still directed at traditional media, and only 10% spent directly on the Internet, “snappable” Mobile Barcodes can add interactive functionality to the mass-market advertising to connect with real-world consumers. Over 70% of Americans own camera phones that can photograph SnapTags placed on any surface, and picture message or email it to receive a special offer, video, coupons, promotions, store locaters, free samples, etc. Unlike 2D barcodes that require consumers to download readers on their phones, SpyderLynk’s SnapTag technology works with any camera phone and is the only mobile barcode that is customizable and trackable to any advertiser’s brand, logo or interactive campaign. SnapTag mobile barcodes are delivering creative consumer engagements in national newspapers and magazines such as Men’s Fitness, Martha Stewart Everyday Food and Star, and in advertisements from Unilever, Ford, Warner Bros., the Marine Corps and many more national brands. For more information, please visit www.SpyderLynk.com.
About CSIA:
CSIA is Colorado’s Technology Association and works on behalf of the entire technology industry in Colorado; providing connections, insight, advocacy, and competitive edge programs and services to help technology companies succeed and prosper. CSIA is involved in legislative issues and public policy to ensure this large industry is represented. CSIA also provides a number of annual programs, events and connections to support business success. www.coloradotechnology.org.